11 Market, 12 Monopolies, 13 Elasticity of supply and demand, 14 Utility, 15 Price

Ýêîíîìèêî-ïðàâîâàÿ áèáëèîòåêà

Ó÷åáíèêîâ â áèáëèîòåêå - 334                                                                Èùèòå æå ïðåæäå Öàðñòâà Áîæèÿ è ïðàâäû Åãî, è ýòî âñå ïðèëîæèòñÿ âàì. (Ìàòô.6:33)


11 Market

The term “market”, as used by economists, is an extension of the ancient idea of a market as a place where people gather to buy and sell goods. In former days part of a town was kept as the market or marketplace, and people would travel many kilometres on special market-days in order to buy and sell various commodities. Today, however, markets such as the world sugar market, the gold market and the cotton market do not need to have any fixed geographical location. Such a market is simply a set of conditions permitting buyers and sellers to work together.

In a free market, competition takes place among sellers of the same commodity, and among those who wish to buy that commodity. Such competition influences the prices prevailing in the market. Prices inevitably fluctuate, and such fluctuations are also affected by current supply and demand.

Whenever people who are willing to sell a commodity contact people who are willing to buy it, a market for that commodity is created. Buyers and sellers may meet in person, or they may communicate in some other way: by telephone or through their agents. In a perfect market, communications are easy, buyers and sellers are numerous and competition is completely free. In a perfect market there can be only one price for any given commodity: the lowest price which sellers will accept and the highest which consumers will pay. There are, however, no really perfect markets, and each commodity market is subject to special conditions. It can be said, however, that the price ruling in a market indicates the point where supply and demand meet.

Vocabulary

extension – ïîøèðåííÿ, ïðîäîâæåííÿ

ancient – äàâí³é, äðåâí³é

various commodities – ð³çíîìàí³òí³ òîâàðè

fixed geographical location – ô³êñîâàíå ãåîãðàô³÷íå ðîçì³ùåííÿ

a set of conditions – íàá³ð óìîâ

to permit – äîçâîëÿòè

to prevail – ïåðåâàæàòè

inevitably – íåìèíó÷å

in person – îñîáèñòî

a perfect market – äîñêîíàëèé ðèíîê

I. Complete the sentences using the text.

1.    The term “market is an … .

2.    Markets such as the world sugar market the gold market and the cotton market do not … .

3.    In a free market competition takes place … .

4.    Buyers and sellers may meet … .

5.    In a perfect market there can be only … .

6.    The price ruling in a market indicates … .

II. Say whether these statements are true or false and if they are false, say why.

1.    The term market is an extension of the ancient idea of a place where people gather to buy and sell goods.

2.    Today the world sugar market has a fixed geographical location.

3.    In a free market competition takes place among sellers of the same community.

4.    Buyers and sellers can communicate only by telephone.

5.    In a perfect market competition is completely free.

6.    There are no really perfect markets.

7.    The price ruling in a market indicates the point where supply and demand meet.

 

III. Answer the questions, basing your answers on the text:

1.    What does the term “market” mean?

2.    How can you define the present world sugar market the gold market and the cotton market?

3.    In what market does competition influence the prices?

4.    When is a market created?

5.    In what way can buyers and sellers communicate?

6.    How can you define a perfect market?

7.    What does the price ruling in a market indicate?

12 Monopolies

Although in a perfect market competition is unrestricted and sellers are numerous, free competition and large numbers of sellers are not always available in the real world. In some markets there may only be one seller or a very limited number of sellers. Such a situation is called a “monopoly”, and may arise from a variety of different causes. It is possible to distinguish in practice four kinds of monopoly.

State planning and central control of the economy often mean that a state government has the monopoly of important goods and services. Some countries have state monopolies in basic commodities like steel and transport, while other countries have monopolies in such comparatively unimportant commodities as matches. Most national authorities monopolise the postal services within their borders.

A different kind of monopoly arises when a country, through geographical and geological circumstances, has control over major natural resources or important services, as for example with Canadian nickel and the Egyptian ownership of the Sues Canal. Such monopolies can be called natural monopolies.

They are very different from legal monopolies, where the law of a country permits certain producers, authors and inventors a full monopoly over the sale of their own products.

These three types of monopoly are distinct from the sole trading opportunities which take place because certain companies have obtained complete control over particular commodities. This action is often called “cornering the market” and is illegal in many countries. In the USA anti-trust laws operate to restrict such activities, while in Britain the Monopolies Commission examines all special arrangements and mergers which might lead to undesirable monopolies.

Vocabulary

unrestricted – íåîáìåæåíèé

cause – ïðè÷èíà (ñïðè÷èíÿòè)

steel – ñòàëü (ìåòàë)

matches – ñ³ðíèêè

national authorities – äåðæàâí³ îðãàíè âëàäè

within their borders – ó ìåæàõ ñâî¿õ êîðäîí³â

geographical and geological circumstances – ãåîãðàô³÷í³ òà ãåîëîã³÷í³ îáñòàâèíè

to corner – ñêóïîâóâàòè òîâàð ç³ ñïåêóëÿòèâíîþ ìåòîþ

market corner – ðèíêîâèé êîðíåð

special arrangements and mergers – îñîáëèâ³ îá’ºäíàííÿ.

I. Complete the sentences using the text:

1.    A situation when there may only be one seller or a very limited number of sellers is called … .

2.    It is possible to distinguish in practice … .

3.    State planning and central control of the economy mean … .

4.    Most national authorities monopolise … .

5.    A geographical or geological monopoly arises when a … .

6.    Three types of monopoly are distinct from … .

7.    Cornering the market is … .

II. Say whether these statements are true or false and if they are false, say why.

1.    Free competition and large numbers of sellers are always                    available in the real world.

2.    A «monopoly» is when there is only one seller or a very limited number of sellers.

3.    It is possible to distinguish two kinds of monopoly.

4.    State planning means that a state government has the monopoly of important goods and services.

5.    Natural monopoly arises when a country, through geographical and geological circumstances has control over major natural resources or important services.

6.    Obtaining complete control over particular commodities by certain companies is called «cornering the market».

7.   «Cornering the market» is illegal in many countries.

III. Answer the questions, basing your answers on the text:

1.    What are not always available in the real world?

2.    What is a monopoly?

3.    What are the first three kinds of monopoly?

4.    What examples of important state monopolies are given?

5.    What are Canadian nickel and the Suez Canal examples of?

6.    What are certain inventors permitted by law to have?

7.    What happens when certain companies obtain complete control over particular commodities?

8.    What do the Americans call their anti-monopoly laws?

9.    What does Britain use to restrict special arrangements.

13 Elasticity of supply and demand

Elasticity of supply, as a response to changes in price, is related to demand. Economists define “demand” as a consumer’s desire or want, together with his willingness to pay for what he wants. We can say that demand is indicated by our willingness to offer money for particular goods or services. Money has no value in itself, but serves as a means of exchange between commodities, which do have a value to us.

People very seldom have everything they want. Usually we have to decide carefully how we spend out income. When we exercise our choice, we do so according to our personal scale of preferences. In this scale of preferences essential commodities come first (food, clothing, shelter, medical expenses etc.), then the kind of luxuries which help us to be comfortable (telephone, special furniture, insurance etc.), and finally those non-essentials which give us personal pleasure (holidays, parties, visits to theatres or concerts, chocolates etc.). They may all seem important but their true importance can be measured by deciding which we are prepared to live without. Our decisions indicate our scale of preferences and therefore our priorities.

Elasticity of demand is a measure of the change in the quantity of a good, in response to demand. The change in demand results from a change in price. Demand is inelastic when a good is regarded as a basic necessity, but particularly elastic for non-essential commodities. Accordingly, we buy basic necessities even if the prices rise steeply, but we buy other things only when they are relatively cheap.

Vocabulary

elasticity – åëàñòè÷í³ñòü

to be related to – ñòîñóâàòèñü

willingness – ãîòîâí³ñòü

a means of exchange – çàñ³á îáì³íó

to spend out income –âèòðà÷àòè äîõîä

to exercise one’s choice – çä³éñíþâàòè âèá³ð

scale of preferences – øêàëà ïåðåâàã

personal pleasure – îñîáèñòà íàñîëîäà

priority – ïð³îðèòåò

in response to – ó â³äïîâ³äü íà

to regard – ââàæàòè

accordingly – òàêèì ÷èíîì

to rise steeply – êðóòî çðîñòàòè

relatively cheap – â³äíîñíî äåøåâ³ .

I. Complete the sentences using the text:

1.    Economists define “demand” as a … .

2.    Money has no value in itself, but … .

3.    We spend out income according to our … .

4.    Elasticity of demand is … .

5.    Demand is inelastic when … .

6.    We buy basic necessities even if … .

II. Answer the questions, basing your answers on the text:

1.    What is elasticity of supply response to?

  1. What is the definition of demand?

  2. How is demand indicated?

  3. What is money?

  4. What do we do when we exercise our choice?

  5. What comes second in our scale of preferences?

  6. What is our third priority?

  7. What is elasticity of demand?

  8. When is demand inelastic?

III. Say whether these statements are true or false and if they are false, say why.

1.    When people offer money for particular goods, they indicate that a demand exists.

2.    Money is usually valuable in itself.

3.    People do not usually have everything they want.

4.    Basic needs come before luxuries.

5.    Our decisions on how to use our money show what we need most and what we are willing to do without.

6.    Demand for essential commodities is always elastic.

14 Utility

In most economic systems, the prices of the majority of goods and services do not change over short periods of time. In some systems it is of course possible for an individual to bargain over prices, because they are not fixed in advance. In general terms, however, the individual cannot change the prices of the commodities he wants. When planning his expenditure, he must therefore accept these fixed prices. He must also pay the same fixed price no matter how many units he buys. A consumer will go on buying bananas for as long as he continues to be satisfied. If he buys more, he shows that his satisfaction is still greater than his dislike of losing money. With each successive purchase, however, his satisfaction compensates less for the loss of money.

A point in time comes when the financial sacrifice is greater than the satisfaction of eating bananas. The consumer will therefore stop buying bananas at the current price. The bananas are unchanged; they are no better or worse than before. Their marginal utility to the consumer has, however, changed. If the price had been higher, he might have bought fewer bananas; if the price had been lower, he might have bought more.

It is clear from this argument that the nature of a commodity remains the same, but its utility changes. This change indicates that a special relationship exists between goods and services on the one hand, and a consumer and his money on the other hand. The consumer’s desire for a commodity tends to diminish as he buys more units of that commodity. Economists call this tendency the Law of Diminishing Marginal Utility.

Vocabulary

to bargain over prices – äîìîâèòèñü ïðî ö³íè

in advance – íàïåðåä

to satisfy – çàäîâîëüíèòè

satisfaction – çàäîâîëåííÿ

to lose money – âòðà÷àòè ãðîø³

successive purchase – âäàëà ïîêóïêà

the financial sacrifice – ô³íàíñîâà æåðòâà

the current price – ³ñíóþ÷à ö³íà

marginal utility – ãðàíè÷íà êîðèñí³ñòü

to diminish – çìåíøóâàòèñü

I. Complete the sentences using the text:

1.    It is possible for an individual to bargain … .

2.    A consumer will go on buying bananas for … .

3.    If the price had been higher, he … .

4.    The nature of a commodity remains the same, but … .

5.    The tendency when the consumer’s desire for a commodity tends to diminish as he buys more units of that commodity is called …

II. Answer the questions, basing your answers on the text:

1.    Prices are fixed in most economic systems, but what is possible in some systems?

2.    What is the individual generally unable to change?

3.    Under what conditions will a consumer go on buying a commodity?

4.    What does the consumer show by buying more bananas?

5.    What happens with each successive purchase?

6.    At what point will the consumer stop buying the commodity at the current price?

7.    What remains unchanged with each purchase?

8.    What has changed when this point is reached?

9.    Under what conditions might he have bought more?

10. What does a consumer’s desire tend to do?

 

III. Say whether these statements are true or false and if they are false, say why.

1.    In the majority of systems prices are fixed but in the minority it is possible to bargain.

2.    It is generally possible for the individual to change the prices of the commodities he wants.

3.    We know that a consumer’s satisfaction is greater than his financial sacrifice if he goes on buying a commodity at the current price.

4.    When a consumer becomes dissatisfied at paying the current price, he pays less.

5.    The financial sacrifice becomes too great when the quality of the commodity gets worse.

6.    The consumer will probably buy more if the price falls.

7.    If the prices rise, the consumer will probably buy less.

8.    If the price remains the same, the consumer will reach a point when his sacrifice is greater than satisfaction.

9.    The utility of a product stays the same, but its nature changes.

10. The Law of Diminishing Marginal Utility is the name which economists give to the tendency for a consumer’s desire to diminish as he buys more units.

15 Price

In economics, the term “price” denotes the consideration in cash (or in kind) for the transfer of something valuable, such as goods, services, currencies, securities, the use of money or property for a limited period of time, etc. In commercial practice, however, it is normally restricted to the amount of money payable for goods, services, and securities. In other applications, the word “rate” is preferred. Interest rate is the price for temporary use of somebody else’s money, exchange rate is the price of one currency in terms of another.

Price may refer either to one unit of a commodity (unit price) or to the amount of money payable for a specified number of units or for something where units are not applicable, e. g., for five tons of coal (total price) or for a specific painting by Rembrandt.

Prices perform two important economic functions: they ration scarce resources, and they motivate production. As a general rule, the more scare something is, the higher its price will be, and the fewer people will want to buy it. Economists describe that as the rationing effect of prices. In other words, since there is not enough of everything to go around, in market system goods and services are allocated, or distributed, based on their price.

Price increases and decreases also send messages to suppliers and potential suppliers of goods and services. As prices rise, the increase serves to attract additional producers. Similarly, price decreases drive producers out of the market. In this way prices encourage producers to increase or decrease their level of output. Economists refer to this as the production-motivating function of prices.

Prices may be either free to respond to changes in supply and demand or controlled by the government or some other (usually large) organisations.

Vocabulary

securities – ö³íí³ ïàïåðè

application – çàñòîñóâàííÿ, âæèâàííÿ

interest rate – ïðîöåíòíà ñòàâêà

exchange rate – êóðñ îáì³íó

to ration – íîðìóâàòè

scarce resources – çá³äí³ë³ ðåñóðñè

scarce – íåäîñòàòí³é

to go around – çíàõîäèòèñü íàâêîëî

to drive out – ïðîãàíÿòè

to encourage producers – ñïîíóêàòè âèðîáíèê³â

level of output – ð³âåíü âèïóñêó.

I. Complete the sentences using the text:

1.    In economics the term “price” denotes … .

2.    Interest rate is … .

3.    Exchange rate is … .

4.    Prices perform … .

5.    The production – motivating function of prices means …

6.    Prices may be either free … .

II. Answer the questions, basing your answers on the text:

  1. What does the term «price» denote in economics?

  2. How is the price normally restricted in commercial practice?

  3. What is interest rate?

  4. What is exchange rate?

  5. What may the price refer to?

  6. What two important functions do prices perform?

  7. What can you say about the rationing effect of prices?

  8. What do you know about the production - motivating function of prices?

  9. May prices be free to respond to changes in supply and demand?

III. Say whether these statements are true or false and if they are false, say why.

1.    In economics the term “price” denotes the consideration in cash for the transfer of something valuable.

2.    In commercial practice it is normally restricted to the amount of money payable for goods, services and securities.

3.    Interest rate is the price paid for borrowing money for a period of time.

4.    Exchange rate is the price of one currency in terms of another.

5.    Price may refer only to one unit of commodity.

6.    Supply and demand determine prices in a market economy.

7.    Prices perform many important functions.

8.    In a market economy goods and services are allocated or distributed based on their prices.

9.    Price decreases drive producers out of the market.

10. Prices are always controlled by the government.

 

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